Number of men having Wrinkle Treatments has increased by 25% in 2013

It seems as though Christmas and bonus seasons allow men to treat themselves to some beauty treatments. Here at The Private Clinic, we treated 3 times as many men as in 2011.

Dr Dennis Wolf has explained: ‘I think it’s fair to say that today men have a more open attitude towards cosmetic procedures. I also think men are now more aware of the treatments that are available to them.

‘If we look back 5-10 years, you would find a far lower number of men willing to have cosmetic treatments to improve the way they look; not because they did not want to undergo the procedure, but perhaps because they were embarrassed or did not want others to see them as vain.

‘Now, however, perceptions have changed and people don’t associate cosmetic treatments solely with women.’