With body beautiful celebrities adorning the covers of all our favourite magazines, it is no surprise that we have become a society obsessed with image.
And as celebrities become seemingly more slender with every passing day, more of us than ever are turning to liposuction for a helping hand – and that includes celebrities such as Lizzie Cundy and Binky Felstead, who have publicly endorsed new, less invasive forms of fat removal.
Now, according to the latest statistics, liposuction has now become the most popular treatment in the world.
One London clinic has reported a 35 per cent rise in enquiries for their minimally invasive liposuction technique, driven in part by an increase in overseas visitors travelling to the capital for their treatments.
In 2012 The Private Clinic on Harley Street experienced a 34.9 per cent increase in enquiries for VASER liposuction and VASER Hi Def – both forms of minimally invasive liposuction – compared to 2011.
The Private Clinic’s Chief Medical Officer, Dr Mike Comins, believes the trend will continue into 2013, saying: ‘In the last few months alone I have treated a number of patients who have flown in from countries such as Sweden, Denmark, Greece, Italy and the Middle East.
‘These patients are willing to travel thousands of miles to London, in the knowledge that they will receive the very latest techniques and technologies, delivered by some of the best practitioners in the industry.
‘VASER HI DEF, which involves removing fat from around the underlying musculature and thus producing a more sculpted result, is particularly popular with patients from overseas.’