THE RISE OF NON-SURGICAL TREATMENTS FOR MEN
It is a well-know fact that cosmetic surgery treatments are on the up and the male market is now contributing significantly to this increase.
According to the British Association of Aesthetic Plastic Surgeons (BAAPS), the number of men turning to cosmetic surgery has risen by more than 300%.
It is a well-know fact that cosmetic surgery treatments are on the up and the male market
is now contributing significantly to this increase.
According to the British Association of Aesthetic Plastic Surgeons (BAAPS), the number of
men turning to cosmetic surgery has risen by more than 300%.
Men are becoming progressively more aware of the advantages of cosmetic surgery and
aesthetic treatments. A youthful appearance and looking fit can be important in business
and society, says plastic surgeon Professor Jim Frame.
While the cosmetic process can be similar for both genders, the motivations behind
having treatment is different. “Men want to look better, just as women do,” observes
Richard Fried, a dermatologist and licensed clinic psychologist practising in the US.
However, he adds that when it comes to cosmetic surgery men are motivated by more
concrete, tangible things such as wanting to be more powerful, in control, attractive,
and make more money.
The desire to keep the edge in the business world and personal relationships are also key
factors boosting the increase in the male sector of cosmetic surgery and aesthetic
treatments.
Dr Marco La Malfa, head of Skin Deep Aesthetic says, “Men are expected to be eternally
youthful in terms of stamina and dynamism, they are being judged more on their looks, so
men are realising the importance of keeping themselves fresh faced.”
THE RISE OF NON-SURGICAL TREATMENTS FOR MEN
While the jump in demand in non-surgical treatments isn’t unique to gender, doctors say these treatments appeal to many men’s desire to boost their looks - often through quick treatments that don’t cause a lot of bruising or require lengthy recovery times, Cosmetic doctor Dr Paul Cronin says,”Non-invasive cosmetic treatments are inexpensive, instant and often painless with durable effects; male patients see this as an investment in their aesthetic appearance and personal wellbeing.”
The most popular treatment among men seeking little age perfection is botulinum toxin. Clinics have seen 50% more men have Botox® injections this year alone, compared with the same period in 2007.
Richard Fairclough, 46, from Nottingham says, “Botox® is brilliant, discreet and instantly refreshes me. I have it done three times a year, people always comment on how fresh-faced I look!”.
WHAT THE EXPERT SAY
Roisin McGovern, medical director, The Private Clinic: “Forty per cent of my clients are male. Laser resurfacing for acne scarring is a very popular treatment and Botox® and fillers are becoming increasingly popular for reduction of fine lines.
Permanent hair reduction and removal is very common for men, as are our treatment for acne.
More recently, we have seen in increase in men seeking skin rejuvenation treatments.
Men are now becoming more aware of how they look and are seeking treatments for both medical and cosmetic reasons. Like women, men prefer not to have surgery, therefore laser and dermal fillers are good options.
Men are sometimes shy about cosmetic treatments, but I think, thanks to media coverage, the trend is changing.”
TOP NON-SURGICAL TREATMENT FOR MEN
(1) Wrinkles-busters, such as Botox®, Restylane® and Sculptra®
(2) Professional skincare
(3) Teeth whitening
(4) Hair restoration treatments
(5) Laser hair removal
(6) Microdermabrasion
(7) Tattoo removal
(8) Non-surgical body contouring (Macrolane™) is also generating big interest for pecs and calves
Source: Male Order
