Is the Fad of advertising discounted procedures forcing on-lookers to become consumers on impulse alone?

Are medical consumers becoming that much more price-sensitive, not fully understanding the risks associated with a surgical procedure? There has been so much noise recently about unethical advertising for cosmetic surgery procedures, and in particular, how discounting surgery treatments results in impulse buying. Surgical treatments have traditionally involved weeks of research, days of consultations and… Continue reading Is the Fad of advertising discounted procedures forcing on-lookers to become consumers on impulse alone?

The 'Victory V'

This week has seen the opening ceremony to the Paralympic games, and we think it is safe to say that the UK is still wearing its Olympic crown with pride. Something that we have noticed at the clinic is that with all the hype surrounding the Olympics, and the sportsmen that go alongside it, we… Continue reading The 'Victory V'